The Vintage Wood Floor Company
Industry: Luxury Reclaimed Wood Flooring
Services Provided: Web Design, SEO, Content Creation, Social Media Management.
As my full-time role, I serve as the Head of Marketing for The Vintage Wood Floor Company, overseeing the brand’s entire digital presence. I am responsible for managing the company’s web design, SEO strategy, content creation, and social media management to increase brand awareness, improve search visibility, and drive customer engagement. My work ensures that the company’s online presence reflects the high-quality craftsmanship and expertise that define the brand.
Key Work Done
1. Web Design & Optimization
✅ Redesigned the website for a cleaner, more elegant layout.
✅ Improved mobile responsiveness for a seamless user experience.
✅ Enhanced product pages with high-quality images and detailed descriptions.
2. SEO Strategy & Implementation
✅ Researched and implemented high-intent keywords for flooring, beams, and reclaimed wood.
✅ Optimized metadata, headings, and content structure for better rankings.
✅ Created SEO-driven blog content to drive organic traffic.
✅ Improved site speed and technical SEO performance.
3. Content Creation
✅ Wrote engaging, informative blog posts to educate customers and improve search rankings.
✅ Crafted compelling website copy focused on the company’s craftsmanship and unique selling points.
4. Social Media Management (In Progress)
✅ Developing a consistent posting strategy across Instagram and Pinterest.
✅ Working on visually engaging content to highlight projects, materials, and craftsmanship.
✅ Optimizing brand positioning on social platforms to increase engagement and visibility.