Lugarda’s Vintage
Industry: Handmade Home & Office Décor (Reclaimed Wood Products)
Services Provided: Web Design, Branding, Photography, SEO, Content Creation
Lugarda’s Vintage was founded by my father and I with a shared passion for craftsmanship and reclaimed wood. Built on decades of expertise, the brand was created to showcase the beauty and history behind every handcrafted piece. While the website is fully designed and developed, the product catalog is still in progress, and social media is being prepared for launch. This portfolio highlights the groundwork being laid to establish a strong digital presence for Lugardas Vintage.
1. Web Design & Development
✅ Fully designed and developed the Lugardas Vintage website from scratch.
✅ Created an elegant, clean, and user-friendly layout to highlight craftsmanship.
✅ Designed the site with a light color palette to create a warm and inviting aesthetic.
✅ Built an intuitive structure to support an upcoming product catalog and e-commerce functionality.
2. Branding & Identity
✅ Developed a brand identity that reflects heritage craftsmanship and sustainability.
✅ Designed a cohesive visual style for the website, packaging, and future marketing materials.
✅ Focused on a premium, handcrafted aesthetic that aligns with the reclaimed wood industry.
3. SEO Strategy & Implementation
✅ Researched high-intent keywords for vintage wood products, handmade décor, and artisan furniture.
✅ Optimized website structure, metadata, and content to build a foundation for organic search growth.
✅ Created an SEO-driven blog strategy, with future plans to educate customers on reclaimed wood and product care.
4. Product Photography (In Progress)
✅ Began capturing high-quality images showcasing wood grain, textures, and craftsmanship.
✅ Preparing styled product photography to be added once the catalog is complete.
✅ Ensuring consistent branding in visuals for use in future marketing efforts.
5. Social Media & Content Development (In Progress)
✅ Established the foundation for social media presence on Instagram and Pinterest.
✅ Developing a content plan for storytelling and showcasing craftsmanship.
✅ Preparing visuals and strategy, with plans to launch once the product catalog is live.